[Rough Translation]
Analysis of the marketing success of Etude House in the Philippines
Promotional strategy
Etude House hired popular idols 2NE1's Sandara Park as its model and Choi Minho from group SHINee, which lead Hallyu wave in the country and the market strategy looks successful.
Note: Choi Minho became popular in the country in 2013, when ABS-CBN showed his drama To The Beautiful You.
Source: http://www.happycampus.com/doc/11690135/?agent_type=naver
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